X (formerly Twitter): Leadership Changes and Ongoing Challenges

X (formerly Twitter): Leadership Changes and Ongoing Challenges

Elon Musk's ownership and transformation of X continue to be a turbulent story.

• Linda Yaccarino's Resignation: On July 9, 2025, Linda Yaccarino announced her resignation as CEO of X Corp. after two years in the role. While her statement was positive, analysts suggest her position was challenging given Musk's hands-on involvement and the platform's ongoing struggles. Many view Musk as having always been the de facto CEO.

• Ad Revenue Struggles: X continues to face significant challenges with advertising revenue. Many major advertisers pulled back spending due to concerns over content moderation and the perceived increase in hateful or toxic speech on the platform since Musk's takeover. X is also in an ongoing legal dispute with several major advertisers over what it alleges was a "massive advertiser boycott."

  
  

• Grok and AI Integration: Grok, the generative AI chatbot developed by Musk's xAI, is integrated into X and provides direct access to platform data. It powers features like "Stories," which summarize trending posts. However, Grok has also faced criticism, including instances of generating inappropriate and even antisemitic commentary during its training process, sparked by Musk's public request for users to provide "divisive facts" for its training.

  
  

• New Features: X has introduced features like the "X Money Account," a digital wallet for real-time payments, and continues to prioritize premium subscriptions that offer ad revenue sharing for creators and access to Grok.

• International Scrutiny: X is also facing challenges internationally, such as in India, where it expressed concern over government orders to block certain accounts, including international news outlets